Since 1980, the United Nations World Tourism Organization (UNWTO) has celebrated World Tourism Day on September 27. This date was chosen as on that day in 1970, the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism. The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide.
World Tourism Day (WTD) 2012 is being held under the theme Tourism & Sustainable Energy: Powering Sustainable Development. Official celebrations will take place in Maspalomas, Spain (Sept 27).