As you may be aware, the Telecom Regulatory Authority of India (TRAI) has issued a new regulation on the SMS industry in India in the latter part of last year. After multiple delays and updates, these regulations are now scheduled to go into effect on September 27, 2011. These regulations are designed to significantly curb the sending of unsolicited commercial communications to consumers through enhanced enforcement of the National Do Not Call (NDNC) list, now renamed the National Customer Preference Registry (NCPR). While the regulations introduce many positive changes to the industry, there are also several aspects of the regulations that will cause changes to how we all leverage SMS services on a day to day basis. You can read more on this by clicking here- http://nccptrai.gov.in/nccpregistry/
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